Thinking
Five ideas. Each one a page you can forward.
Written to be read by the person you answer to. And try this Monday: ask each executive, separately, to write down the strategy and its top three bets. If the answers differ, you have a collection of hopes organised by function.
Analysis is now free. Deciding is not.
What took a strategy team a quarter now takes an afternoon. The scarce thing in a company is no longer knowing; it is deciding, and deciding still takes a framework and a human.
Where you make money is not where you think.
Most companies are in fifteen to twenty product-markets. Three or four make the money. Three or four lose it. The rest is noise, and the plan usually says "grow across the portfolio."
An AI strategy will get you fired.
Strategy is where a company will make money and why it will win. AI is a capability. A capability relative to a strategy the company has already chosen. Put the capability first and the board will be right to be nervous.
Strategy on one page, tied to the P&L.
Most companies have a strategy deck and a monthly pack. Different authors, different months, different numbers. The EBITDA goes missing in the gap between them.
Long-range planning is over.
A plan is a snapshot of one future. A strategy that is a model can be re-run against any future: a competitor moves, a tariff lands, the sponsor needs twelve percent. The page rewrites itself before the decision, not after the damage.
Talk to Tim.
A short note about the decision in front of you is enough. Tim replies personally.
Or ask for a two-page MOVE Lite on three of your markets.
MOVE® is available to license, embed or own. License MOVE · Tim is CEO of Thinking Dimensions Global