Tim Lewko Strategy advisor to CEOs · Author of MOVE®
Email Tim

License MOVE®

A registered system. Available to license, embed, or own.

MOVE® is a registered strategic decision-making system at a local level (Canada and the UK; US registration pending), published by Routledge and run in 100+ CEO engagements over twenty-five years.

What is in the asset

Seven tools. One page of strategy, one of execution. One cadence.

Everything a licensee needs to run it without Tim in the room.

Plus the two-page deliverable, the monthly cadence, the AI prompt set, the book rights, the training method and the trademark. The system is the medium; the licensee's results are measured in client EBITDA, free cash flow and EPS.

Strategy · what

1
Strategic AssumptionsIF this trend, THEN these options, with revenue and profit attached.
2
Vision + Driving ForceThirteen parameters. Surface, stretch, select the direction.
3A
Product-Market MatrixThe heart. Profit, revenue, margin, volume per cell.
3B
Market Reality CheckNine questions per cell. Does the bet hold?
4
Advantage + Future CapabilitiesWhat to build per cell, with the return on it.
5
Strategic NumbersLeading indicators the strategy lives or dies on.

Execution · how

6
Strategic Project PortfolioThe few bets that move the numbers, with owners and timing.

Cadence · why

7A
Root Cause AnalysisWhy we missed, by product-market. Never on a consolidated number.
7B
Corrective ActionsThree to five focused actions, every period, with names.

Four ways to hold it

Advisory, platform, network, or outright.

Systems like this will be table stakes in this decade, the way SWOT was in the last century. The question for a partner is whether you own it or rent it.

Advisory firms

Run MOVE as your strategy practice: the tools, the two-page deliverable, the monthly cadence and training for your partners.

Software and AI platforms

The strategy layer above your analytics. The questions are the product; your platform accelerates the answers.

Franchisors and multi-site operators

Corporate strategy set once. Local decisions at every unit. Intelligence rolling up.

Acquirers

The IP, the book rights, the tools and the method, available as a whole.

Talk to Tim.

A short note about the decision in front of you is enough. Tim replies personally.

tlewko@thinkingdimensions.ca

Or ask for a two-page MOVE Lite on three of your markets.

MOVE® is available to license, embed or own. License MOVE  ·  Tim is CEO of Thinking Dimensions Global