Strategy on one page, tied to the P&L.

The strategy is good and it sits in a binder. The numbers get reviewed and nothing gets decided. Ask where last year's target went and the honest answer is: into the space between two documents that were never the same document.

The EBITDA goes missing in the gap between the strategy deck and the monthly pack.

The fix is not a better deck. It is one page, two if you count execution, where the strategy and the P&L are the same thing. Where the company will make money, why it will win there, the handful of numbers that prove it, and beside each number, a name. Written by the executives who have to deliver it, in a day, on the company's own numbers, so they can defend it to a board because they built it.

Democratised

Every P&L owner runs the same page as the CEO. Not a head-office exercise rolled down as a deck. A regional vice president, a unit manager, a product line lead each has the same questions, the same format and their own numbers. Strategy stops being something done to the business and becomes something the business does.

Localised

Root cause is found where the variance lives. Four of eleven locations carry ninety percent of a regional margin shortfall; three share one distributor. A system-wide average hides that. A page per location shows it. Decisions stay local and accountable to the corporate strategy, which is not decentralised strategy; it is localised execution.

Monthly

Once a month, root cause and action on the two pages. The analysis arrives before the meeting; the meeting decides, assigns and dates. Intelligence rolls up from every owner. Owners receive the same page the CEO does: variance, root cause, decision, owner, date. If the company is off, everyone knows within thirty days, not at the year end.

Most companies cannot put that page on the table today. After one day in the room, most can.

From the book, chapter 3: if your executives cannot articulate the same strategy in the same way, you do not have a strategy. The seven MOVE tools are pragmatic question sets, and the answers fit on one page. No endless analysis.