Tim took this photograph from a café table in Paris. One picture, public data, and MOVE. Four minutes later: a corporate strategy for the brand, and a strategy for the store across the street.
Analysis is now free.
Deciding is not.
Traditional strategy tools are failing and AI is accelerating everything. The gap between the two is where companies lose. MOVE® closes it, one product-market at a time.
1 · Is this your situation?
Strategy shows up when it matters most.
Try this Monday. Ask each of your executives, separately, to write down the strategy and its top three bets. If the answers differ, you don't have a strategy. You have a collection of hopes organised by function.
Six moments from MOVE. Two or more of them, and the rest of this page is about you.
Tuesday changes everything.A competitor announces, a regulation lands, a system goes down. Operations takes over and the strategic questions wait for "after." Opportunities expire while committees meet.
Quiet means danger.Every plan feels safe. Nobody proposes anything that makes you nervous. Your best people save their boldest ideas for somewhere else.
The acquisition hasn't paid off.Cost synergies landed. The strategic intelligence you bought with the company is buried under process harmonisation.
The budget contradicts the strategy.The team agreed on three bets. The budget still funds departments. Your budget reveals your real strategy, whatever the slides say.
Your first 100 days.Listening tours, studies, committees. Six months in, still planning. A new CEO needs strategic clarity fast, or spends the next thousand days fighting for credibility.
A target without a source."Growth across the portfolio" is in the plan. Which three product-markets carry next year's EBITDA, and who owns each, is not.
2 · What has changed
Analysis is now free. Here is what that looks like.
If a two-page MOVE® Lite landed in your inbox, this is how it was built: three of your markets, public data, MOVE and AI, in minutes. The same method on a store in Paris, here.
Figures from MOVE, chapters 1 and 2. What took a planning cycle now takes an afternoon. What neither AI nor MOVE can do is decide. That is still the CEO's job, and it is the only part Tim works on.
Watch: four minutes, full screenLoops automatically. Public data only. Illustrative.
6 monthsAverage strategic planning cycle
30%Of senior executive time spent in planning meetings
18 monthsTypical time from strategy to implementation
10 minutesWhat a New York executive team needed, with AI and public data, to find the option and the risk three hours of flipcharts had missed
3 · What you get
A localised strategy with names on it, that your team runs every month.
Two pages, built with your executive team on your own numbers, product-market by product-market. Then a monthly rhythm that keeps them honest against the P&L.
Strategy on a page
Where we win, and why
- Where we make money. Every product-market scored on profit, revenue, margin and volume. Three to invest in, a few to hold, at least one to exit.
- Why we win there. The advantage in each cell, tested against the market, and the capabilities that make it real.
- The Strategic Numbers. A handful per product-market, each on a P&L line, each with an owner.
Execution on a page
Who moves the number, and when
- Three strategic projects. Each traced to a cell, with the EBITDA it moves, an owner and a timing.
- Root cause, by product-market. Every month: where the variance lives, why, and what was decided. Never on a consolidated number.
- Corrective actions. Correct or exploit, decided that month, with a name and a date.
- A conversation.Thirty minutes, CEO to CEO. The situation, not a deck.
- One day with your executive team.The matrix, the reality check, the criteria, three strategic projects. The pages are drafted by the people who deliver them.
- Every month, on the front foot.Root cause and corrective action against the P&L, and the scenarios re-run before the market moves, not after. AI narrows; the CEO decides. Tim stays in the room until your team doesn't need him there.
4 · How it works
MOVE® is four behaviours and seven tools.
Companies that win in fast markets share four behaviours. Not sometimes. Always. MOVE is the system that forces them: seven tools whose answers fit on one page. It works with or without AI; AI accelerates what it already does.
More than 95% of the strategies developed with these tools get implemented, because the teams own the thinking. Registered in Canada and the UK; US registration pending.
MMake thinking visible.Strategic logic everyone can see and act on. If it's not on the wall, it's not in the room.
OOrient around advantage.One real edge that matters, not seventeen "competitive advantages" in a deck.
VVisibly choose bets.Resources clearly aligned to a few strategic priorities, product-market by product-market.
EExecute in rhythm.A decision cadence that matches market speed. Root cause and corrective action against the P&L, every month.
5 · Is it for you?
Built for your kind of company.
Same system, different realities. The unit is always the product-market: a product line, in a customer segment, in a geography.
Industrial and manufacturingTwenty product-markets, three that make the money. A tariff review, an OEM book, a channel to exit. One page with owners beside the numbers.See a worked example →
Franchisors and multi-site operators380 addresses are not one market. Strategy at the unit, root cause where the variance lives, intelligence rolling up, decisions staying local.See a worked example →
PE-backed companies and their sponsorsThe hold period is the horizon. The value creation plan rewritten by the people who deliver it, one page for the CEO and the operating partner.See a worked example →
Healthcare, health technology and servicesClinics, platforms and payers in one portfolio; acquisitions still to earn their multiple; recurring revenue with margin that leaks by segment. Which product-markets carry the number, and what the public market needs to see each quarter. CorVel, Apria and AccessHope have been in this room.See a worked example →
6 · Why Tim
Twenty-five years in the room. Eleven leaders on record.
Tim is not a consultant with a method. He is a CEO, of Thinking Dimensions Global, with a system, in the room as a peer until your team doesn't need him there.
Tim Lewko
CEO, Thinking Dimensions Global · Strategy advisor to CEOs · Author of MOVE
$2B+ client EBITDA · 100+ CEO engagements · 25 years
CorVel · Electrolux North America · DuraVent · Apria Healthcare · Selig Group
“In a world where generative AI is rewriting the rules of strategy, MOVE is a blueprint for how companies must rethink their approach to stay competitive.”
Michael Combs, President & CEO, CorVel Corporation
Thinking
Five ideas behind all of this. Each one a page you can forward.
1Read →2Read →3Read →4Read →5Read →
Analysis is now free. Deciding is not.
What took a strategy team a quarter now takes an afternoon. The scarce thing in a company is no longer knowing; it is deciding, and deciding still…
Where you make money is not where you think.
Most companies are in fifteen to twenty product-markets. Three or four make the money. Three or four lose it. The rest is noise, and the plan usually…
An AI strategy will get you fired.
Strategy is where a company will make money and why it will win. AI is a capability. A capability relative to a strategy the company has already…
Strategy on one page, tied to the P&L.
Most companies have a strategy deck and a monthly pack. Different authors, different months, different numbers. The EBITDA goes missing in the gap…
Long-range planning is over.
A plan is a snapshot of one future. A strategy that is a model can be re-run against any future: a competitor moves, a tariff lands, the sponsor…
Recent
Recent thinking.
Talk to Tim.
A short note about the decision in front of you is enough. Tim replies personally.
MOVE® is available to license, embed or own. License MOVE · Tim is CEO of Thinking Dimensions Global