$348M
Revenue · 140 Stores · One Number
Southeast Region
32 stores · $82M revenue · 4 menu categories each
Store #47 — Chicken · Delivery
Root Cause — Identified Week 2
Delivery app raised fees from 22% to 28%. Chicken combo margin wiped out. Same fee hike in 4 other markets.
Corrective Action — Deployed
Launch direct ordering app pilot. Redirect $2 per order to in-house.
Owner: RVP · Southeast · Due: July 15
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Pattern Detected Across Network
Same delivery app. Same fee hike. 14 stores. 3 regions.
Each store reported it as a local cost issue.
Nobody connected it.
→ National response: renegotiate terms + own delivery pilot. CEO decision: same day.
From one number → to the local decision that drives EBITDA.
Every store. Every menu bet. Every gap has a name, a cause, and an action.