Monthly P&L — Store #47 · Southeast
Line Item Budget Actual Variance %
Burgers · Drive-Thru$142$148+$6+4%
Burgers · Dine-In$58$52($6)-10%
Chicken · Drive-Thru$68$54($14)-21%
Chicken · Delivery$34$18($16)-47%
Breakfast · Drive-Thru$41$32($9)-22%
Beverages · All Channels$28$31+$3+11%
Total Revenue ($K)$371$335($36)-9.7%
EBITDA$62$38($24)-38.7%
Root Cause: Chicken competitor opened 0.8 miles away. Taking drive-thru and delivery share. Same play in 5 other SE stores.
Trend ↗: Chicken competitor expanding — 3 new stores per month in your footprint. Rate of change accelerating.
Action: Launch chicken value combo + loyalty bonus. Redirect delivery to own app. Owner: Store Manager #47. Due: June 30.
Forward Scenario: If competitor opens in 8 more SE markets → $4.8M chicken revenue at risk by Q4.
Ownership: RVP Southeast has 6 active corrective actions. 4 on track. 2 need escalation to CEO.
140 Stores
● Store #47
Same data. Strategic context. Every store making local decisions.
The P&L goes from a dead report to a living decision system.
MOVE™ Tim Lewko / TDG