122 Stores. One Corporate Strategy.
Burger Republic Franchise Group
Total Revenue
$348M
FY 2025
Avg Margin
18.2%
All Stores
Store Performance Distribution
Zooming in on 3 locations...
STORE #47
1240 Market St, San Francisco, CA
STORE #83
4501 W Lake St, Chicago, IL
STORE #112
789 Peachtree St, Atlanta, GA
Store #47 — San Francisco
1240 Market St
Local Competitor
Artisan Burger Co (2 blocks)
Margin
22.1% (above avg)
Strategic Move
Defend premium position. Competitor underpricing by 15%.
Store #83 — Chicago
4501 W Lake St
Local Competitor
Big City Burgers (same plaza)
Margin
14.3% (below avg)
Strategic Move
Labor costs 23% above region. Shift to counter service model.
Store #112 — Atlanta
789 Peachtree St
Local Competitor
None within 1 mile
Margin
19.8% (at avg)
Strategic Move
Untapped catering market. 3 office towers within 0.5 miles.
Same franchise. Same brand.
Three different strategies.
This is what localized decision-making looks like.
MOVE™ + AI builds this for every location.
MOVE™