My aim: to reframe strategy by replacing the familiar and famous tools of another era with ones that actually work for leaders today.
Because many of the tools still taught in MBAs — and still used in boardrooms — were designed for a slower world. They gave structure in their time, but today they leave executives stuck.
They describe.
They don't decide.
…
Executives everywhere know the names:
- SWOT → lists strengths, no decisions
- 5 Forces → describes industry, no choices
- Balanced Scorecard → tracks metrics, no priorities
- Value Chain → maps activities, not decisions
- Scenario Planning → multiplies futures, no action
I learned these tools in my MBA.
And at the time, they were cutting-edge — they gave structure and insight where little existed.
But working with executives across industries made one thing clear:
- Many didn't like them.
- Many didn't use them correctly.
- None integrated them into a system.
They often ended up as a single page in a deck — familiar, but rarely decisive.
The world has moved on.
Industries, competition, technology — everything runs faster.
Leaders today need simple, flexible, visible, integrated tools that:
- Show the logic sequence behind strategy
- Connect choices across products, markets, and capabilities
- Drive better decisions and visible results
That shift has already driven over $2B in incremental EBITDA for clients — by raising both the quality of decision-making and their batting average under pressure.
Executives don't need more descriptions.
They need Strategy 2.0 — a decision system.
That's why I built MOVE™ — the algorithm that makes strategy visible.
It connects:
- Insight → Choice
- Choice → Action
- Action → Results
Question for you:
When was the last time your strategy session ended with real choices — not just charts?